LIFT gains two new ‘wings’ with Vodacom Bulls and Isuzu Bulls Daisies partnership
LIFT now has two new ‘wings’ in the shape of the Vodacom Bulls and the Isuzu Bulls Daisies, as the airline announces its role as Associate Domestic Airline Sponsor for both teams. Fans can look forward to sharing the cabin with their familiar rugby heroes this season, alongside upcoming competitions and collaborative fan experiences.
The partnership brings together two of Pretoria’s leading rugby teams under one airline partnership. The Vodacom Bulls recently competed in the 2026 United Rugby Championship final, while the Isuzu Bulls Daisies completed an unbeaten season to secure their fourth consecutive Women’s Super League title.
The proudly domestic airline, known for championing South African talent, will support both the Vodacom Bulls and the Isuzu Bulls Daisies with their domestic travel requirements, helping players and management travel between Johannesburg, Cape Town and Durban.
“As a brand that proudly supports local talent, we warmly welcome the Bulls teams on board. This valuable partnership strengthens LIFT’s presence in South African sport and connects us with a highly engaged national fan base” says Cilliers Jordaan, Chief Commercial Officer at LIFT. “The team’s ambition, performance culture and deep supporter loyalty make them a strong fit for our growing brand, and we’re especially pleased to demonstrate our commitment to supporting the continued growth of the sport,” Jordaan says.
“We’re proud to partner with LIFT, as they’re known for creating memorable experiences and connecting people, something that rugby strongly embodies,” says Edgar Rathbone, CEO of the Blue Bulls Company. “Seamless domestic travel is vital for keeping our men’s and women’s squads at the top of their game throughout a gruelling season. Partnering with an airline that shares our passion for performance, innovation, and community makes complete sense, and we look forward to soaring to new heights together both on and off the field.”
Apart from spotting players on board, fans can watch the partnership come to life through match-day branding at Loftus Versfeld, as well as digital content and CRM activity. Follow LIFT on Instagram and Facebook to look out for upcoming competitions and collaborative fan experiences.
