adidas and Orlando Pirates Officially Launch the 2026/27 Jersey with a Powerful Tribute to the City of Gold
adidas and Orlando Pirates Football Club today officially celebrate the launch of the Club’s 2026/27 Home and Away jerseys with the release of a powerful campaign film honouring Johannesburg – the City of Gold that has shaped generations of players, supporters and the enduring spirit of the Buccaneers.
As Orlando Pirates begins the countdown to its landmark 90th anniversary in 2027, the new season jersey serves as both a tribute to the Club’s storied past and a symbol of the exciting chapter that lies ahead. The campaign is a heartfelt celebration of legacy, resilience and the unbreakable connection between the Club and the city that runs through its veins.
At the heart of both jerseys sits two iconic Orlando Pirates crests, elevated with striking gold detailing – an unmistakable homage to Johannesburg. Woven into the fabric, and into the DNA of the Club itself, the golden accents honour the streets, people, culture and relentless hustle that have defined both the City of Gold and Orlando Pirates for generations,” said Sindi Khumalo-Sibisi, Marketing Manager, Orlando Pirates.
“Every Orlando Pirates jersey tells a story, and this season’s jersey celebrates a partnership that continues to grow stronger with every chapter,” said Tom Brown, Senior Director, Brand, adidas South Africa.
“We’ve created a jersey that honours the Club’s rich history while looking ahead to an exciting future as we approach the 90th anniversary in 2027. The golden thread woven throughout this season’s design represents far more than an aesthetic element; it symbolises Johannesburg, the Club’s enduring legacy, and the generations of players and supporters forever connected through these colours. We’re proud to continue this journey alongside Orlando Pirates and celebrate one of football’s most iconic clubs.”
Designed for performance both on and off the pitch, the 2026/27 Orlando Pirates jersey features adidas’ innovative CLIMACOOL technology, engineered to help keep players cool, dry and comfortable during the game’s most demanding moments. Lightweight and breathable materials efficiently manage moisture, enabling athletes to remain focused on performance while delivering the same premium quality and comfort to supporters – from the stands to the streets.
From today, supporters can become part of the Club’s next chapter as the 2026/27 Orlando Pirates jersey officially goes on sale. Available in men’s, ladies’ and youth sizes, the jersey retails for R1,399 and is available from adidas.co.za, adidas retail stores, orlandopiratesfc.com and the new Orlando Pirates store in Mall of Africa, as well as selected wholesale partners.
