The OREO Brand & BTS Movement is On!
Introducing the Limited-Edition OREO & BTS Cookie
- BTS is sharing a taste of their Korean roots through a new OREO cookie they created
- The OREO cookie offers a taste of BTS’s home with a hotteok-inspired brown sugar–pancake flavour, while our first-ever purple wafers honour BTS Fans
- Marking their first-ever global snacking partnership, BTS designed all 13 unique cookie embossments to honour 13 years of BTS
- Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit “love letters” for a chance to have their letter featured on a global stage
OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That’s right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited-Edition OREO & BTS Cookies, a brown sugar–pancake flavoured OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand.
This partnership is the latest expression of the OREO brand’s strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we’re turning our iconic cookie and delicious flavour into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture.
The result is a deeply personal flavour creation brought to a global audience: the Limited-Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavors of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they’ve always loved.
BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited-Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited-Edition OREO & BTS Cookies to unveil the message!
While the unique OREO cookie embossments celebrate the BTS fandom, the design on the Limited-Edition OREO & BTS Cookie Packs is a vibrant homage to South Korea’s iconic street market culture – a bustling tapestry of sights, sounds, and delicious food like hotteok. From the moment fans hold the pack, the OREO brand is inviting them to get a taste of the energy and excitement that is such a key part of the South Korean experience.
The pack is also the start of a global movement the OREO brand created for fans. Inspired by the fandom’s letter-writing tradition, we’re rallying OREO and BTS fans to help create the world’s largest love letter to BTS.
To join the movement, scan the QR code on the Limited-Edition OREO & BTS Cookie Pack or visit oreo.co.za/bts for a chance to win exclusive OREO brand & BTS prizes and see what’s next. You can also write a playful digital letter to BTS. As letters pour in from around the globe, fans can read each other’s words to BTS as the largest love letter prepares to come to life in the real world.
“The excitement around our own OREO cookie has been incredible, and we’ve loved seeing all of your creativity in your love letters,” said BTS. “We’re so proud of what we’ve created with the OREO team, and excited that fans in even more places will finally get the chance to try the cookie we worked so hard on together!”
“OREO continues to deliver playful connections and experiences as only the OREO brand can do. Through the global partnership with BTS, we are uniting both OREO and BTS fans in a shared passion,” says Marli Visagie Biscuits Category Lead for Mondelēz South Africa.“
The OREO cookies have already started rolling out at national retailers and will be available only for a limited time, while supplies last.
For more information and updates on the Limited-Edition OREO & BTS Cookies, fans can visit oreo.co.za/bts or follow OREO on Facebook @OREOSouthAfrica TikTok oreosouthafrica and Instagram oreo_southafrica to be among the first to know about future brand news.
